United By Blue

Digital Marketing Campaign

Brief

Elevate United By Blue's brand and online presence. Create a captivating digital campaign that aligns with their mission, vision, values, and goals. Craft a consistent style that captures their unique voice.

My Roles

Creative Direction, Marketing Strategy, Digital Ad Design, Implementation

Design Intent

The banner ads were designed to portray United By Blue’s mission yet still drive traffic to their site. Focus was placed on their environmental good deeds at the start and shifted to their community after a site visit.

Deliverables

Campaign Strategy, Banner Ads, Marketing Email

This marketing campaign exhibits re-marketing strategies which target consumers who already show interest in the products. Focused on a market that is already invested in the mission allows for the campaign to be more effective to those it reaches.